L’Oréal Dermatological Beauty Brands & MRA Join Forces

L’Oréal Dermatological Beauty Brands and Melanoma Research Alliance have awarded a three-year grant to researchers at Stanford University’s School of Medicine who are studying how Artificial Intelligence (AI) within dermatologic practices can be used to improve melanoma detection.

Skin Check Pledge

Sure – you hear it all the time, but are you ready to commit to sun safety and early detection?

When it comes to melanoma - early detection could save your life.

That's why L’Oréal Dermatological Beauty Brands and the Melanoma Research Alliance have joined forces to challenge you to sign the Skin Check Pledge. By learning what to look for, checking yourself monthly, and by seeing a dermatologist if you're at high risk – you can increase your chance of detecting melanoma or other skin cancer as early as possible, when it's easier to treat.

By committing to vigilant sun safety practices and the Skin Check Pledge – you can reduce your risk.

Sign the Skin Check Pledge and receive quarterly tips on how you and your loved ones practice sun safety.


L'Oréal Active Cosmetic Division will donate $10 to support an MRA Research Award
for every person who takes the challenge, up to $35,000.

1. Learn What to Look For

Everyone’s skin is different. We each have a unique constellation of birthmarks, moles, and freckles across our bodies. Fortunately, melanoma frequently has its own tell-tale signs – here’s what to look for on yourself and those you love.

Look for moles or growths that are asymmetrical, have an irregular border, exhibit changes in color, have a diameter larger than the size of a pencil eraser, or have evolved in size or thickness. If you notice one or more of these signs, see your healthcare provider.

2. Check Your Skin Every Month

Now that you know what to look for, it’s important to set aside time each month to thoroughly examine your skin. Self-exams are best performed in a brightly lit room with access to both full length and hand mirrors.

As you get more comfortable examining your skin, you’ll form a clear roadmap of your body and its moles. This is important because it provides a baseline to help you focus your attention moving forward.

If something is new, appears to be changing, or doesn’t seem right make an appointment to see your doctor.

3. Get a Full-Body Skin Exam

In addition to checking your own skin monthly, experts suggest that people at high risk of skin cancer – see below for examples of people at high risk – see a dermatologist at least annually for a full skin exam.

You Should get an Annual Full-Body Skin Exam if You Have:

  • Noticed something changing on your skin,
  • a personal or family history of melanoma
  • fair skin, red or blonde hair and light eyes,
  • a history of sunburn/excessive UV radiation exposure,
  • many or unusual moles, or a
  • weakened immune system.

Note: Your dermatologist can help you assess your own individual risk factors to determine how often you should seek out a full-body skin exam.


L'Oréal Active Cosmetic Division will donate $10 to support an MRA Research Award
for every person who takes the challenge, up to $35,000.

By taking the Skin Check Pledge - in addition to common sense sun safety practices - you can protect yourself and your family.

About Our Partnership:

L’Oréal-owned SkinCeuticals, CeraVe, and La Roche-Posay, the world leaders in dermocosmetics, and the Melanoma Research Alliance, the largest non-profit funder of melanoma research, announced on May 1, 2020 the start of a three-year partnership to raise awareness of melanoma and improve detection and treatment.

L’Oréal and MRA are longstanding partners and over the last decade, L’Oréal and MRA have together supported several research awards including two MRA-Team Science Awards, and three young investigator awards. In addition, L’Oréal has generously underwritten national campaigns for television and lifestyle magazines featuring its extensive network of celebrity spokespeople to create far-reaching public service announcements anchored by the likes of Eva Longoria, Diane Keaton, and Whitney Carson. 

About the Melanoma Research Alliance (MRA): Founded in 2007 under the auspices of the Milken Institute, with the generous support of Debra and Leon Black, the Melanoma Research Alliance exists to accelerate treatment options and find a cure for melanoma. As the largest non-profit funder of melanoma research, it has dedicated over $110 million and leveraged an additional $200 million towards its mission. Due to the ongoing support of its founders, 100 percent of donations to MRA go directly to its melanoma research program.

About L’Oréal Paris Active Cosmetics Divsion:
The Active Cosmetics Division brands meets a range of different skin care needs from normal to blemish-proned, in healthcare outlets worldwide, including, pharmacies, drugstores, and medi-spas. . Thanks to its highly complementary brands, developed and endorsed by health professionals - dermatologists, pediatricians, cosmetic doctors - the division is the world leader in dermocosmetics.

The L’Oréal Active Cosmetics Division, consists of subrands CeraVe, Vichy, La Roche-Posay, Skinceuticals, Roger&Gallet, and Sanofore.